From 1891 to 1896, William Morris' Kelmscott Press published some of the most significant of the graphic design products of the Arts and Crafts movement, and made a lucrative business of creating and selling stylish books. Morris created a market for works of graphic design in their own right and a profession for this new type of art. The Kelmscott Press is characterized by an obsession with historical styles. This historicism was the first significant reaction to the state of nineteenth century graphic design. Morris' work, along with the rest of the Private Press movement, directly influenced Art Nouveau. Jan Tschichold codified the principles of modern typography in his 1928 book, New Typography. Mostly they are talented and widely recognized as professionals.
Graphic Design Cover Letter
That's not to say that print media is dead completely.